A team who know how organizations work, where the real conversations happen and how to keep your story fresh with ongoing visual content.

As CEO and Co-Founder, Shanel leads sales, client relationships, team management, and strategy at Parlay One. Shanel plays a central role in our complex work across Indigenous organizations, healthcare, professional associations, sports, nonprofits, and corporate clients, balancing client priorities and budget realities while turning our work into long-term partnerships.

Shanel served on the Invictus Games marketing committee, while working with the entire Parlay One team to deliver high-volume and timely content for the event.

With 25 years of media experience, including work as a sports anchor, reporter, and news producer at CBC Vancouver and Global BC, Shanel builds trust quickly with leaders, executives, and enterprise-level public-facing organizations. He brings a broadcaster’s instincts for clarity, timing, and judgment, along with a gift for interviewing and finding the human centre of a story.

Direct, warm, and steady under pressure, Shanel balances creative ambition with business objectives and is the presence clients trust to protect both the story and the bottom line.

As COO and Co-Founder, Jon leads production operations, technical workflows, project systems, budgeting, scheduling, quality assurance, and multiplatform delivery at Parlay One. A citizen of the Métis Nation of British Columbia, he holds 51% ownership of Parlay One and serves as its CCIB Indigenous Business Principal.

Jon views Parlay One’s role less as delivering a set of shoots and edits and more as running the operating system behind a client’s communications. He translates fluidly between communications teams, producers, editors, broadcast crews, and technology so nothing gets lost in the handoff.

Jon designed and built Parlay’s cloud-first collaboration, review, approval, and asset management systems, enabling all project teams to work as one production operation when a client needs to meet their moment. This workflow ensures project delivery never depends on one person or location.

With more than 20 years at Global Television and 30 years in sports and live broadcasting, Jon is comfortable with deadlines. He thrives on making technical and editorial decisions when there is no room for error.